On March 17, they’ll launch Future Forward, the first of an ongoing series of collaborations and campaigns that spotlight newer talent who are making waves within the music industry. “It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” Senior Vice President and Group Creative Director James Gager says of the initiative. “We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our M·A·C fans, to new people.”
For the debut capsule, Gager worked with artists Tinashe, Dej Loaf, Lion Babe’s Jillian Hervey and Halsey — most of whom landed on the Billboard charts for the first time last year. “They run the gamut, but obviously they’re hitting different people in terms of who listens to their music,” he notes. “I think it shows a breadth of what M·A·C is about. When [the artists] came into the office, they each had unique personalities: one of them was very shy, another very outspoken.”
Timbaland announced that he will be holding another event in Detroit, MI on March 4th, which will include a performance for the Flint, MI water crisis following speculation about issues that transpired at Timbaland’s previous appearance in the Detroit club Bleu this past January during his King Stays King Tour.
Timbaland was still able to help the club raise money for the citizens of Flint, MI, and both Timbaland and the Bleu Nightclub’s spokespersons have decided to move forward by joining again to host another performance in Detroit to raise more money for the citizens of Flint.